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Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business Commerce publish a monthly newsletter of
typically comes from business to business what's going on around town and with
services, it is essential to maintain a various business members. The more hot
positive standing with the local business little hands these newsletters get into,
community. It is of value to you to join the better it is for the advertisers and
as many business type organizations as the better for you as a member. It's
possible in your town. You should attend also great for chamber membership, the
meetings when possible and introduce your more people who join the Chamber the more
clients to each other.Most towns and all people in the club to buy from you and
cities have chambers of commerce. The help all the businesses in the community.
chamber offers many things to small If you have a mobile type business and
businesses especially new ones and volunteer to deliver a chamber newsletter
start-ups. Chambers provide a voice for to every business in your area, you will
the business community, a bridge between surely be a chamber favorite. If you are
government - small business - a retail or location based business, have
corporations - volunteers - religious them on your counter for customers and
organizations - schools - clubs - associates. Your customers will also be
homeowners associations - corporations - glad to receive a copy and and your
general public - etc. It's a monumental business customers will eventually join
job, always changing. It takes money, the chamber if they haven't already. You
lots of it. It takes coordination and a will be helping businesses everywhere in
knack for small town politics. It takes town by doing this. This will be
members who will volunteer, who care and recognized. It will also help you when
are dedicated. Of course that's where the chamber does a story on you to put in
you come in. Chambers of Commerce hold the newsletter. Of course, that month we
various events such as:· Mixers· will print extra copies and direct mail
Table Top Exhibits/Expos· them to every licensed business in your
Seminars· Luncheons· town and all of our franchisees. Try to
Committee Meetings· Installation refer fellow businesses to the chamber
Dinners· Benefits· each month.Membership DrivesWhenever the
Educational Exchanges· Home Based chamber has a membership drive, you
Business Groups· Networking should volunteer to help. You have fax
Breakfast Meetings· Membership data bases and distribution power "plus"
DrivesIf you attend some of these events, you know personally many business owners
you will make new friends, contacts and in town. Chamber membership is the life
customers. Anyone can join the chamber. line of their existence. The more you,
It usual costs $100-450. But you only we help them, the more they help you. It
get out what you put in. Many small is okay to join many chambers or at least
business owners may see it as a waste of all the ones where you want
money. In actuality it is relatively customers.Logo On VehicleOffer to put a
inexpensive depending how you chose to magnetic sign on your work vehicles with
use your membership. It can be long the local Chamber of Commerce logo. This
lasting advertising in the form of:· helps the chamber and legitimizes your
Promotion· P.R.· business. If this is not possible, put
Networking· Free Media Coverage· your Chamber of Commerce member plague on
And FunJoining CommitteesIf you your dash board. If you have a location
truly want to become involved, we suggest business, be sure to display your plaque
you join various Chamber of Commerce where it can be seen by all
committees. Committees need your input. visitorsMeeting With ChamberYou should be
You probably talk to one hundred business on a first name basis with the Chamber of
owners and residential customers per Commerce president. You probably already
week. Five hundred per month. They know are. He or she needs your feedback.
you, they trust you and they generally They need to know what's going on at the
speak their mind to you. When these street level and no one knows better than
associates, business customers and you. You will be the eyes and ears for
business people talk to politicians, it's the chamber. You should set aside one
a more tactful type conversation. When hour per month to discuss concerns you've
they talk to Chamber of Commerce staff, heard on the street and possible
they tend to also choose their words more solutions you've worked out. Try to make
carefully. When they talk to you, it's it a regular meeting such as the first
more point blank, to the point, blunt and Tuesday of the month at 8:00 am. This
the reality of the way they really feel. meeting can be with the Chamber manager
You'll never get a sugar coated answer to or even a Board Member you can relate
a small business dilemma from an actual with. If you belong to a committee bring
owner. They'll tell you how they feel. your information and observations
Whether they are happy or mad as hell there.Network With Other GroupsYou should
about an issue. You also are the eyes network with your service club whether it
and ears of the community with it's be Elks, Lions, Optimists, Kiwanis,
residences.When you come to these Rotary, Soroptimists, whatever. Bring
committees you bring knowledge. You will those concerns with you. Help the
soon find your ideas, observations and chamber co-sponsor events with your club
personal opinion are paramount. You are and other clubs, making one big happy
the most valuable tool a chamber united family town thanks to you. You
committee could ever hope to have. You can also volunteer to help on the Boys
need to ask yourself "Do you have the and Girls Club, United Way or other
extra time?" If you don't, don't associated non-profit, which helps
volunteer. There is nothing worse than people. By adding your Chamber
a committee member who volunteers and Membership to a non-profit commitment,
then doesn't pull through when he or she you will make a difference and
is needed. If you have the time you be super-charge your business.Attending
repaid in new business contacts and MeetingsYou should attend meetings
customers and the feeling of knowing you sponsored by your Chamber of Commerce.
made the difference.How do you join a As many as you can. Enough that you
committee? Talk to the president of the don't need to wear a name tag because
chamber. Tell them you want to everyone already knows you. You still
volunteer. Find out which chamber should wear a name tag. However write on
committees have openings. Many times it:· A New Friend·
there is no limit to the number of Customer Service· Me·
people, so try to pick one with a large Label· Name Tag· Just
group of members. You will be able to do Me· I love meeting new people·
more networking and big groups tend to Put name on upside downSounds funny
divide sub-committee work loads more but it's a great ice breaker. It works
evenly. Join a committee that interests every time. After all, there is bound to
you. Don't join one you don't care be a new face popping up every once in a
about. Just like in college, you always while. Many of these new members may
got better grades in the classes you feel intimidated and you can help them
enjoyed, didn't you? Make sure the and really make a new friend and business
people in the group really want to get associate creating team work,
something done and it's not just a who's co-marketing efforts and sharing of
who social gathering. That kind of group customer lists with non-competing
eventually fails to accomplish even the businesses.Trade ShowsTable top mixers
most basic of mission statements. You and trade shows are very important.
are a winner, so you should be in a Smaller shows - such as city fair, county
winning group.Make sure once you have fair, Chamber of Commerce Business Fair,
gone to a couple of meetings, the etc. - you can do for relatively low
turnover is low and that no one person's cost. Pretty good statistics. Trade
ego stands out in the group, especially fairs and shows are good.One of the major
if it's the chairman. If this happens, advantages of exhibiting in a show is the
go to one more meeting and dismiss tremendous impact that you can deliver
yourself. "Business is so good, I don't and direct to a preconditioned group of
have any time left." Then volunteer to prospects. Through your exhibit, these
with flyer distribution by leaving prospects can see how they can benefit
information on your counter or delivering from your services and/or products.
this vital information to your customers Exhibiting in various types of shows
and business clients. Tell everyone you offers you both short and long range
are more than happy to be of assistance. benefits.As with any of your sales
Then give everyone in the group your promotion programs, the success of your
card. You can still help without show participation depends largely on
battling personalities. Remember proper planning. Before you enter a
everyone there is volunteering and it is show, analyze all the factors involved
better to be a friend than an enemy.Board and determine if the show will attract
Of DirectorsBeing on the board of prospects who will require your services.
directors of a Chamber of Commerce is Your final decision should be based upon
extremely important. It's an easy job the estimate of value you will receive
and very prestigious. It's also great for the money, time and effort put
for business. You will receive notice forth.To get information on the shows
when board seats come up for election. scheduled for your area, contact your
Usually chambers ask their members local Chamber of Commerce. If you are
through direct mail if anyone would like considering entering an annual show, ask
to run for a board seat. Fill out the for a list of regular exhibitors from
form with a brief resume. Make sure not past years. Then check with these
to go over the maximum word count. Try exhibitors for their opinions as to the
to shave off ten percent if possible value of the show.Referrals - Word Of
because people tend to read the short MouthNo matter what you do at a Chamber
ones more. Don't exaggerate your of Commerce meeting, remember to bring
accomplishments. If you need help with cards. Chamber mixers draw about fifty
this, call one of the current board people or more, grand openings twenty,
members you know who is not re-running committee meetings ten. Always say when
for the same position. Find out from the handing out cards, "If you do not need
chamber what day they will be mailing the our service/products please take this
ballots and call everyone in the chamber card and give it to someone who might be
two days before. It's important not only interested. Thanks." This will make the
to win, but to win by a margin. It person happy that you are not pressuring
gives you clout with the chamber members them and they will be glad to pass it
and staff. When you win, make sure to on.Letters To The EditorYou should rifle
attend as many meetings as possible. off at least one letter a month to the
Usually meetings are only one time per local paper praising a small business,
month.Grand OpeningsWhen you are privy to the Chamber of Commerce or how happy you
information about a new business opening are to have a business here. If you have
or a grand opening ribbon cutting event, a reason to praise more than one person,
you should visit the business:· To sign type the letter and have a co-worker sign
them up as new customers· To offer to it.Conclusion:Your success in your
give free products or service coupons for business is up to you, we live in the
grand opening goers· To help them meet greatest country in the world. You are
potential buyers, namely all your allowed to unlimited success, but with
customers· To say hi and let them know that incredible gift you are also allowed
you are all in the same boat and wish to fail. The ball is in your court, your
them many years of successInternet chamber membership can be one of your
ProgramsAlways try to get your company greatest assets, but you only get out
listed in the Chambers on-line directory. what you put in. Stay involved, do not
There may be an additional charges for ever give up and use your chamber to help
this, but it is worth it.Distribution Of you win.
Monthly NewslettersMost Chambers of




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