| Schools cover an amazing range of
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| | is in charge of curriculum for the
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| possibilities: daycare centers, K-12,
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| | subject area of your book. In our case
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| adult education and community colleges,
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| | the curriculum consultant was impressed
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| four-year institutions, universities,
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| | with the examination copy we provided and
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| special-education programs, even home
| |
| | invited us to supply him with a quantity
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| schooling and vocational programs. They
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| | of fliers to distribute to schools in the
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| all have potential as large-scale
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| | district. Needless to say, we were happy
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| buyers.Orders will not pop into your
| |
| | to cooperate.A specialized mailing list
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| office, however. They will dawdle in.
| |
| | is the perfect means of reaching your
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| Promotional material sent now may result
| |
| | target market. Two main firms offer
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| in an order six months or a year
| |
| | detailed breakdowns of faculty. One is
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| downstream. But that order could be for
| |
| | QED (Quality Education Data). Its catalog
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| dozens, hundreds, even thousands of
| |
| | contains a quick reference guide to the
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| books. And it isn't necessarily a
| |
| | entire education market and QED has both
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| one-shot thing. Reorders are likely to
| |
| | mailing lists and database services. For
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| roll in each new semester. Another reason
| |
| | instance, with its new educator e-mail
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| this is an attractive market is that most
| |
| | marketing service, you can have your
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| sales are made on a "short discount,"
| |
| | message delivered to the desktops of such
|
| meaning that you allow only 20 percent
| |
| | educators as pre-K teachers, guidance
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| off the retail price.Perhaps you're
| |
| | counselors, athletics coaches, plus
|
| thinking, "My book wouldn't sell to
| |
| | teachers who cover English, fine arts and
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| schools; it's not a textbook." You may be
| |
| | music, math, science, social studies, you
|
| in for a nice surprise. The wide variety
| |
| | name it. Reach QED at 800-525-5811 or
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| of titles that are appropriate in today's
| |
| | visit them online at The other company
|
| academic circles is amazing. For
| |
| | you want to check out is Market Data
|
| instance, the General Books Department of
| |
| | Retrieval, which has four areas covering
|
| Harcourt Brace Jovanovich promoted the
| |
| | K-12, colleges, Libraries, and day care.
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| following for college use: Hitler's
| |
| | Call 800-333-8802 or visit Consider
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| Secret Service (history and
| |
| | renting a small subset to test your
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| civilization), Of Love and Lust
| |
| | mailing's effectiveness before rolling
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| (psychology), All Our Children
| |
| | out with the larger list.The resourceful
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| (sociology), Zen Catholicism (philosophy
| |
| | author or publisher, however, may be able
|
| and religion), The Company She Keeps
| |
| | to come up with a list using more
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| (women's studies), and the novels The
| |
| | creative tactics. Try calling the State
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| Voyage Out and Jacob's Room. And because
| |
| | Board of Education (usually in the
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| self-publishing is merely a microcosm of
| |
| | capital) and ask for its publication
|
| trade publishing, our Complete Guide to
| |
| | department. Many times the BOE will sell
|
| Self-Publishing sometimes serves as a
| |
| | you a list of schools on labels or send
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| text for university classes on
| |
| | you a book with a list that you can
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| publishing.To help educators appreciate
| |
| | keyboard into a database yourself.
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| why your book would be appropriate,
| |
| | Sometimes these lists are free, other
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| stress any benefits that make it more
| |
| | times $10, and in one case, a publisher
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| likely for adoption. These might include
| |
| | got a wonderful CD with 15,000 school
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| chapters arranged a certain way to make
| |
| | names for $100.The best time to mail to
|
| it easier, inclusion of exercises and
| |
| | colleges is the beginning of summer for
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| quizzes, or review questions at the end
| |
| | the fall semester and prior to October
|
| of each chapter.Even if your work is not
| |
| | for the winter semester. Educators will
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| suitable as a text, it may be used as
| |
| | expect to receive an examination copy on
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| related material for course planning.
| |
| | which they can base a decision. That
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| Such books are called supplemental texts.
| |
| | doesn't mean you automatically have to
|
| We were fortunate in introducing Discover
| |
| | send books to everyone. Prepare a mailing
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| Your Roots to the San Diego Unified
| |
| | piece and, as part of the qualification
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| School District. This contact netted us
| |
| | to receive a complimentary copy, require
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| ongoing sales since various junior and
| |
| | that the following information be
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| senior highs picked up the book as a
| |
| | provided:Title and nature of
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| supplementary text in history classes.
| |
| | courseEstimated number of studentsCollege
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| Supplemental texts also find a fertile
| |
| | upper or lower division course (Freshman
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| field in continuing education. Adult
| |
| | and sophomore classes are larger and thus
|
| learning programs cover a lot of unlikely
| |
| | more profitable.)Starting date of
|
| subjects, some of which may dovetail with
| |
| | the classApproximate date of "adoption"
|
| your book.Call the board of education at
| |
| | decision (Kids, pets, and books are
|
| the nearest large city to determine who
| |
| | adopted.
|
