Los Angeles - the first metropole with its own dom

Cologne, October 10. ICANN Registrar SecuraThe Guernsey-based LA Names Corporation (LA
announces today,that it is accepting registrations ofNames) has recentlyassumed responsibility as the
la-domainsoperator of .la in a long-termdeal with LANIC, a
(department of the Government of the Lao PDR,who
Los Angeles has a new honor to celebrate -were originally assigned the name by ICANN.
becoming the world'sfirst city to have its own uniqueGavin Aldred, President of LA Names, said: "There is
internet address .lastill amassive demand for good web-addresses, and
Offering the same functionality as a .com address andLos Angeles isprobably the most internet-savvy city
sanctionedby the Internet Corporation for Assignedon earth. For businessesoperating in LA a .la address is
Names and Numbersmuch more relevant than a .comaddress because it
(ICANN), the internet's de facto governing body, .latells a potential customer not just who youare but
addresseswill be available to all Los Angeles residentswhere you are, enabling them to find you, visit you,
and businesses.andbuy from you. For individual citizens it's more a
Well known brand names such as and andin this Citymatter ofpride to be part of this extraordinary
of Stars many personal names like are alreadycommunity."
registered. Independent forecastssuggest up to oneIn order to provide fast, reliable and secure
million .la names will be registered over thecominginfrastructure andtechnology, LA Names is working
years, as L.A. has over 300,000 registered businesseswith Dublin-based global domainname registry services
andprovider Afilias Limited, who alsoprovide back-end
10 million citizens. Plus, there are many millionsregistry support for .org, .INFO and a numberof other
moreworldwide who identify with the LA andccTLDs.
Hollywood lifestyle.