| Cologne, October 10. ICANN Registrar | | | | responsibility as the operator of .la in |
| Secura announces today,that it is | | | | a long-termdeal with LANIC, a department |
| accepting registrations of la-domains | | | | of the Government of the Lao PDR,who |
| ( | | | | were originally assigned the name by |
| Los Angeles has a new honor to celebrate | | | | ICANN. |
| - becoming the world'sfirst city to have | | | | Gavin Aldred, President of LA Names, |
| its own unique internet address .la | | | | said: "There is still amassive demand |
| Offering the same functionality as a | | | | for good web-addresses, and Los Angeles |
| .com address and sanctionedby the | | | | isprobably the most internet-savvy city |
| Internet Corporation for Assigned Names | | | | on earth. For businessesoperating in LA |
| and Numbers | | | | a .la address is much more relevant than |
| (ICANN), the internet's de facto | | | | a .comaddress because it tells a |
| governing body, .la addresseswill be | | | | potential customer not just who youare |
| available to all Los Angeles residents | | | | but where you are, enabling them to find |
| and businesses. | | | | you, visit you, andbuy from you. For |
| Well known brand names such as and | | | | individual citizens it's more a matter |
| andin this City of Stars many personal | | | | ofpride to be part of this extraordinary |
| names like are already registered. | | | | community." |
| Independent forecastssuggest up to one | | | | In order to provide fast, reliable and |
| million .la names will be registered | | | | secure infrastructure andtechnology, LA |
| over thecoming years, as L.A. has over | | | | Names is working with Dublin-based |
| 300,000 registered businesses and | | | | global domainname registry services |
| 10 million citizens. Plus, there are | | | | provider Afilias Limited, who |
| many millions moreworldwide who identify | | | | alsoprovide back-end registry support |
| with the LA and Hollywood lifestyle. | | | | for .org, .INFO and a numberof other |
| The Guernsey-based LA Names Corporation | | | | ccTLDs. |
| (LA Names) has recentlyassumed | | | | |