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L.A. Closer to Bringing Back an NFL Team

It's no secret that outgoing NFL having a team in the second largest media
commissioner Paul Tagliabue has wanted a market is foolish. The revenues are too
team back in Los Angeles ever since the much to resist. Even at the risk of some
Rams and Raiders defected in 1994. It fan apathy.
stands as the one goal he hasn't been The city has picked up on Tagliabue's
able to accomplish in an otherwise desire for a franchise to go back there.
impressive tenure. The Los Angeles City Council just
Despite numerous rumors throughout the recently voted to spend $25 million
past decade of an expansion team or even dollars on improvements at the Coliseum
an existing franchise moving to the City in hopes of speeding up the process of
of Angels, nothing has become of it. All getting a team.
the while, the cash-stuffed NFL owners There is also a proposal on the table to
and management keep hoping that someday spend upwards of $800 million dollars for
the second largest media market will have a complete renovation of the stadium
a pro football team to call its own. should the NFL owners approve a motion to
Make no mistake, Tagliabue and company put a team in L.A. by the 2009 season.
want a team in L.A. and will put one I for one think it would be a good idea
there before the decade is out. Even if to bring a team back to Los Angeles. It's
the Southern California fan base is a city that has had a rich NFL history
somewhat apathetic at times to even since the Rams moved from Cleveland in
having an NFL team in the first place. 1946. It's a large TV market that will
For those who are old enough to remember increase the amount of revenue shared
when the Rams were strutting their stuff between clubs and will only make the game
in the seventies. A then record seven better and more competitive because of
consecutive division titles, five NFC it.
championship game appearances and even a The problem comes in deciding what city
Super Bowl berth in 1979, weren't enough will lose its franchise. We already have
to bring out the L.A. crowd. 32 teams so an expansion team is out of
Even with all that success, Carol the question. It would wreak havoc with
Rosenbloom's Rams didn't have a sellout. the schedule. That means an existing club
Yes they played in that cavern known as will be picked. The most likely
the Coliseum. But even so, fellow tenant candidates are the San Diego Chargers,
USC managed to out-draw the Rams during New Orleans Saints and even the Colts and
their Super Bowl year, causing the first Vikings have been included in the talks.
blow that would eventually see the Rams The choice that makes the most sense is
leave California and call St. Louis home San Diego. The franchise started in L.A.
in 1995. back in 1960 and with the city council
No matter. Money is what's driving the recently voting down a tax increase for a
latest push to get a team in L.A. The NFL new stadium, Chargers owner Alex Spanos
has grown so rapidly since 1994 that not could be on the move.




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