| For those in the real estate business, | | | | Tip Number Two: Keep your website theme |
| having an online presence is a must. | | | | constant throughout the site. |
| From being able to contact and interact | | | | Your real estate web site may be |
| with potential buyers and sellers to | | | | composed of several different sections. |
| showcasing the properties you have | | | | For example, some real estate websites |
| available, the quality and effectiveness | | | | have one system running to showcase |
| of your website design can have a major | | | | multiples listings, a blog integrated |
| impact on the success of your business. | | | | into their site to keep customers |
| Unfortunately many realtor's websites do | | | | up-to-date on the latest news, and often |
| not project a professional image. Here | | | | several regular pages describing the |
| are a few tips to make certain the | | | | city or town the agency is located in. |
| website design for your real estate | | | | Because each of these sections may have |
| agency helps add to your bottom line. | | | | been created with different programs, |
| Tip Number One: Make sure your home page | | | | the color schemes and fonts may not |
| is clean and fast loading. | | | | match. |
| Your home page is the first page most of | | | | Be sure to have your website design |
| your clients will see. Make certain to | | | | company make the theme match as much as |
| make a good first impression. Your home | | | | possible throughout the site. This may |
| page should have a clean layout and very | | | | be as simple as creating a header image |
| few graphics. This will allow the page | | | | for the top of every page in the site, |
| to load fast. Especially in this day of | | | | to a more complicated customizing of the |
| high-speed internet access, there's | | | | style-sheets to create a completely |
| nothing that says "unprofessional" like | | | | integrated theme for the entire site. |
| a slow-loading web-page. | | | | Tip Number Three: Keep your real estate |
| On the same note, make sure the company | | | | web listings up to date. |
| that is hosting your website provides | | | | Imagine a potential client coming across |
| you with a fast enough server for your | | | | one of your listings on your website and |
| site. If you haven't chosen a hosting | | | | deciding it's the perfect place for |
| provider yet, be sure to ask potential | | | | them, only to call and find out it was |
| hosts to give you links to other sites | | | | already sold or rented days or weeks |
| on their servers. You can then check to | | | | ago. You've likely just lost the chance |
| see how fast these sites load. | | | | to ever do business with that person. To |
| As far as content goes, you first page | | | | prevent this from happening, make |
| should include a message about your real | | | | certain someone on your staff is |
| estate company - focusing on the | | | | responsible for keeping all the listings |
| benefits that you provide the customer. | | | | on your website always up-to-date. |
| You should also include your contact | | | | Depending on the program used to manage |
| information. Make certain to have your | | | | the listings section of your website, |
| website designer include a contact form | | | | this might require some extra training |
| on your website so people can get in | | | | to make sure whoever is responsible can |
| touch with you directly through the | | | | perform these updates as quickly and |
| site. | | | | efficiently as possible. The investment |
| You home page should also include easy | | | | in time and training will certainly be |
| navigation to the other sections of your | | | | worth it though. |
| website. Make the links to the other | | | | By taking these tips into consideration, |
| sections very descriptive so surfers can | | | | you should be able to better communicate |
| find their way to what they are looking | | | | with your website designer about your |
| for fast. Do not try to fill your home | | | | real estate site. This will help ensure |
| page up with photos and descriptions of | | | | you are able to project a professional |
| all your latest listings. Instead, place | | | | image online too, increasing your |
| a simple text or text and small image | | | | marketing reach and your bottom line. |
| link to that section of your site. | | | | |