Musings on the Restaurant Business.

Did you know restaurant services in the US is a $430These are ambitious entrepreneurs.
Billion per year industry? I didn't.Another successful one is Tamarine from The Vung
Common sense would suggest that good restaurantsTau Group. The group's Vietnamese cuisine blends
be placed in high-income areas such as Silicon Valley.gained its initial popularity with a loyal following among
Why then does PaloAlto - Menlo Park - Los AltosVietnamese people. The original Vung Tau restaurant,
have so little to offer? After all, the population herea twelve-table eatery, opened in 1985 on San Carlos
eats out a lot, and with the tech-generated wealth inStreet in San Jose, Calif. In less than two years,
the hands of relatively younger people, the demand isproprietors Nhan Huynh and Anthony Le moved the
certainly there.restaurant to its current location at 535 East Santa
Here are some San Francisco restaurants that I wouldClara Street, and went from serving 32 guests to 150.
like to see in the valley:The family opened a second Vung Tau restaurant in
-Thep Phenom : A wonderful Thai restaurant in theMilpitas, Calif. in 1996, and four years after that, opened
Haight-Ashbury district of the city, on Fillmore Street.a third Vung Tau in Newark, Calif. Tamarine, the
-Chez Nous : A French-Mediterrenean fusionfamily's first contemporary Vietnamese restaurant in
restaurant, also on the Fillmore, but further up North inPalo Alto is run by proprieter Anne Le (the prodigal
Pacific Heights.daughter), and chef Tammy Huynh.
Of course, given the Stanford student population, someThe Le family and the Vung Tau group offer a great
cheaper alternatives could also be great to haveexample to follow for the likes of Thep Phenom. Chez
around. Pakwan is perhaps the best Pakistani-IndianNous and Pakwan are both on expansion paths.
restaurant in the Bay Area, but is conspicuously absentPakwan has chosen Fremont as the place to go after
from the valley. In the cheap-eats category, this wouldthe city. Makes sense, because of the density of
be my pick.Indians. They could also go the Tamarine route, and
In the last couple of years, a few good additions haveopen a classier version in Silicon Valley, rather than the
happened to the restaurant scene in Palo Alto, Coupadives they currently have.
Cafe being a notable and very successful example.And if you have spare capital, and want to buy a
We were at a dinner party this week with the owners,promising restaurant concept, all of these have their
Nancy and Jean-Paul, and listened to their plans for abasic right.
new Coupa Cafe on North Canon Drive in Beverly Hills.Great food, I mean.