Office Supplies and Equipment Chain Makes Mark in Los Angeles

Seventeen years ago, Staples, Inc., the worldwideseparate section from the rest of the host store.
office supplies and equipment chain, began its WestCertain stores tout Staples EasyTech, an in-store and
Coast expansion by building stores in the city of Loson-site service for computer repair, upgrades, as well
Angeles, CA. By 1997 the company was sufficientlyas home and office networking setup.
established that it bought the naming rights for theBecause of industry competition, Staples has been
Staples Center, Los Angeles' premier sports andtesting a program named 'Heavy Up,' mainly using
entertainment complex.stores in New York State, since 2005, to experiment
Staples, Inc. is the globe's biggest office supplies andwith expanding the services offered by the Tech
equipment retail store chain, with more than 1,900Center. Another test, called 'Double Up' began running
stores worldwide, including locations in the U.S., Canada,early in 2006 in unspecified markets. This is all being
Belgium, England, Germany, Portugal, Spain anddone to gain an advantage on competing services like
Sweden. A catalog business serves customers inBest Buy's Geek Squad and Circuit City's Firedog.
Argentina, Brazil, China, France, Denmark, Austria andIn 2006, Staples also launched the 'Easy Resident
Italy. The company, which started out inTech' program, which utilized one or two repair
Massachusetts, sells items like office machines,technicians to do in-store computer repairs in business
furniture, technology and business services.hours. On-site work, though, is available when desired.
Staples-dot-com is its online Web site.Beginning in Fall 2007, the company launched a
Offering an extensive number of services to its'Security by Staples' initiative, which attempts to inform
customers, Staples has copy and print centers forcustomers how to avoid identity theft, data loss, and
things like faxing, business cards and custom stamps.other similar Internet threats. It also offers a wide
Stores also feature UPS pickup and delivery duringvariety of products and services to keep customers'
business hours. The copy center is virtually a storeidentities, as well as personal and business data,
inside a store, especially since most of them are in asafeguarded from common security threats.