| The current lack of industry leaders
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| | an accepted method, everyone will start
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| represents an exceptional opportunity for
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| | using it, very similar to what happened
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| a large and organized mobile car wash
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| | with Domino's Pizza in the early 1980's.
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| company to achieve regional domination
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| | During the last recession, many small
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| and eventually dominate the Southern
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| | time operators have ceased business while
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| California carwash market. The best place
| |
| | only a few continued to expand. Overall
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| to start a regional assault on this
| |
| | overhead has come down in the industry in
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| market would be to concentrate North and
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| | the following areas:LaborCost of New
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| West of Los Angeles; Chatsworth and Simi
| |
| | EquipmentSuppliesAdvertising and Printing
|
| Valley to Malibu and Tarzana to Santa
| |
| | CostsPaging and Dispatch ServiceLinen
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| Barbara. Once these relatively
| |
| | ServiceAlthough a mobile car wash company
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| competition free markets are won Los
| |
| | will experience a 20% drop in gross
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| Angeles, San Diego, Riverside and San
| |
| | profits during the next reversionary
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| Bernardino counties could be dominated by
| |
| | economic period, a mobile car wash
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| a steady city-by-city methodology. From
| |
| | company's cost will drop 30%. For an
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| there the company should include
| |
| | average crew, that is only about 10-15%
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| neighboring regions and Sun Belt States.
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| | of their daily gross income, or $40-50
|
| By setting up each territory next to an
| |
| | per day. During this time, the company
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| existing territory, they will, brick by
| |
| | would be advised to branch out in their
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| brick, build an impenetrable wall to ward
| |
| | advertising and marketing efforts on a
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| off would-be competitors. Utilizing
| |
| | much more grassroots level to compensate
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| their satellite offices, they can build
| |
| | for any losses, by doing car wash
|
| that wall rapidly by connecting each
| |
| | fundraisers for non-profit organizations
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| area. As this occurs, we will have
| |
| | and schools. When the economy returns to
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| achieved regional and eventually national
| |
| | California following the end of the next
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| name recognition and proceed to other
| |
| | business cycle, the strategy of the
|
| long-term goals.Market DescriptionThe
| |
| | mobile car wash company should be ready
|
| Company attempting this would need to
| |
| | for a quick upward climb. California is
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| have satellite offices in three states in
| |
| | home to some of the largest truck fleets
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| the West including operations in Las
| |
| | in the world, including some of the
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| Vegas, Phoenix, Tucson and Reno. However
| |
| | following fleets:Vons Grocery Chain (the
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| the company must concentrate most of its
| |
| | largest truck fleet in the world,
|
| efforts in Santa Barbara, Ventura and Los
| |
| | responsible for transporting their own
|
| Angeles counties. California should be
| |
| | product) - El Monte, CARyder
|
| the mainstay, and rightfully so, with
| |
| | Transportation Systems (the world's
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| over 30 million registered vehicles. The
| |
| | largest truck rental and leasing
|
| other state operations would remain quite
| |
| | corporation ) - Five Regional Offices in
|
| small but necessary to obtain a Federal
| |
| | Southern CaliforniaCalifornia Highway
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| Trademark status (interstate commerce is
| |
| | Patrol (the largest public entity law
|
| required) and to have a workable
| |
| | enforcement fleet in the United
|
| launching point for massive rapid roll
| |
| | States)USPS (more mail jeeps than
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| out when the time comes. In California it
| |
| | anywhere else in the country)Federal
|
| would be important to dominate the
| |
| | Express (more vans in CA than anywhere
|
| markets in the following
| |
| | else in the world)Trucking Companies
|
| cities.GoletaSanta
| |
| | (300+ in the Los Angeles area
|
| BarbaraVenturaOxnardCamarilloThousand
| |
| | alone)Utility Related Companies, such as
|
| OaksWestlakeAgouraCalabasasMalibuSimi
| |
| | the telephone companies, gas companies,
|
| ValleyChatsworthWoodland
| |
| | and cable franchises (50,000 + vehicles
|
| HillsTarzanaValenciaEncinoIt is also
| |
| | alone)Although while in an economic
|
| recommended to have many other cities
| |
| | recession, a mobile car wash operation
|
| with operations even if only a few units
| |
| | has an advantage and can experience a
|
| and one manager stationed there.
| |
| | phenomenal growth, more than tripling in
|
| Although we have little or no competition
| |
| | size. As the economy in California
|
| in these cities, it would be too
| |
| | improves after the future drop, so will
|
| presumptuous to say that we dominate the
| |
| | sales revenues of each outlet, therefore
|
| areas:Van NuysRiversideSan
| |
| | providing the necessary cash flow to
|
| DiegoPhoenixTucsonReno, NVLas Vegas,
| |
| | expand with the market. The mobile car
|
| NVWhen setting up crews in new
| |
| | wash sector leads the local economy by
|
| territories, a marketing scout should fly
| |
| | six months because it is dealing with the
|
| over the city and look for large fleets
| |
| | disposable income of their clients and
|
| of vehicles, big industrial centers and
| |
| | the amount of cash in their pockets at
|
| expensive residential areas. By
| |
| | any given time. As that amount of money
|
| initially securing large truck fleets, it
| |
| | increases so does their willingness to
|
| will give the new operation a quick
| |
| | spend it. Since the average basic car
|
| customer base. They should then look for
| |
| | wash is around $10.00, people are more
|
| retail centers close to expensive housing
| |
| | apt to buy such services when they have
|
| and offer their services to store owners
| |
| | less money available than a $200
|
| as a convenience. While washing
| |
| | microwave. As their pocket money
|
| shopkeepers' cars, they would make
| |
| | (disposable play money) increases they
|
| contacts in the parking lot of shoppers
| |
| | will more freely spend that money; this
|
| and go to their homes to wash additional
| |
| | increases the operational units kill
|
| cars. The word of mouth would spread
| |
| | ratio from 40% to 60% to 80%. (Kill
|
| from there.Market Size and
| |
| | ratio = number of people out of ten when
|
| TrendsCalifornia is very large and could
| |
| | asked, choose to get their car washed, 4
|
| presently support between 950-1998 units
| |
| | out of 10 = 40%.).Any company considering
|
| from San Diego to San Francisco.
| |
| | rolling our a mobile car wash nationwide
|
| Eventually, as the idea catches on, there
| |
| | service needs to be thinking here and
|
| could be five times as many units. It
| |
| | looking at the weather and love of cars
|
| has been our experience in many cities,
| |
| | in California as a starting point.
|
| that once this type of car wash becomes
| |
| |
|
