The Dead Live, Gratefully

On February 22nd, "I saw Dead people." 5000 of themencore were the show highlights.
at the Carpenter Center at the University of Delaware.But the Dead are far from just brilliant musicians. The
I was one of them. And I was thrilled to be there. ItDead are, have been, and will continue to be brilliant
was a Furthur concert, the Bob Weir/Phil Lesh band.marketers. They have understood "social media" long
Doesn't get much more Dead than that. OK, no Hart orbefore PCs, blogs and twitter. The have always
Kreutzman, but no biggee. And the band's lead guitaristbelieved in building a community, sharing, the influence
is Jerry reincarnated.of others, and the power of belonging to something
The show was great. I've seen the Grateful Dead,bigger than oneself. If want to appreciate and
Other Ones, Garcia Band, Kingfish, Rat Dog, Furthur, etunderstand the brilliance of Dead marketing I
al maybe 40-50 times. On the Dead Head scale thatencourage you to read Joshua Green's: Management
makes me a novice, but still puts me into the lower tierSecrets of the Grateful Dead in the March 2010
of serious fan. They make me feel good. Always did.Atlantic
Always will.It's an incredibly insightful, well written article. I learned a
For you Dead Heads the set list was first rate:ton.
Set 1: Here Comes Sunshine, I Need a Miracle,I leave every Dead concert smiling, but yearning for
Estimated Prophet Candyman, Maggie's Farmthe songs they didn't play that evening. I will never be
Alabama Getaway, Black Peter Cosmic Charliefully satisfied and therefore never have enough. This
Set 2: The Golden Road (To Unlimited Devotion), JackAugust it'll be 15 years since Jerry's passing, the same
Straw, Cold Rain And Snow, Peaceful Valley, Sugareeweek as Mickey Mantle's death-a really bad week for
Revolution, Terrapin Station, Throwing Stonesmy boyhood idols. Though Jerry's been gone almost 15
E: Just Like Tom Thumb's Blues, Rippleyears, the music of the Dead lives. Nothing better than
Alabama Getaway in the first set and Ripple as thethat.